~ 2009 NYSLAA Conference Report ~
Submitted by- Nicki Haupt, Williamson Public library
The 31st NYSLAA conference in Troy was a monumental success. Not only was there a terrific selection of workshops providing attendees with many opportunities for professional growth but we were enabled to network effectively in a relaxed environment allowing much positive interaction.
All of the workshops I attended were outstanding, but of those, Web Trends in Libraries with Geoff Kirkpatrick had the most impact on me; especially now with concept 24/7 ref. desk rapidly approaching (good luck GPL!).
Geoff promoted the concept of blogging and gave us examples of great library blogspots. User friendly, middle of the road web design is crucial. He reminded us that only 1% of patrons use blogspots to search for specific library materials; most patrons know to go to other sources (Pugh info study). Effective blogspots should be updated weekly highlighting specific programs, an easy to use calendar, program photos, or by directing patrons to Youtube library activities. Patrons want the ability to communicate among themselves, whether it is to critique or recommend library materials (ie: “Yes I read…. and I agree with you. Have you read…? I think the author has really nailed it on this one!”). Interactivity empowers patrons to sell our materials for us and increase our circ. Many libraries are now using interactive websites such as Facebook, Twitter, and Flickr, to name a few, to “hook” those patrons who won’t use the library’s blogspot.
We were also encouraged to add patron comment sheets on circulating materials. Many libraries do this now and have noticed that this increases circ. This may be low tech but, not all patrons use the internet.
Patrons want interactivity. Widgets for live chat on our catalogs, webcams or texting patrons are in store for libraries the very near future. We need to stay connected to users to keep them coming back. And when that disgruntled patron who can’t renew his material with 6 holds sees your face via webcam, remember to smile!
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